INSIDE THE MASS MEDIA
OF MARC WATTS
INSIDE THE MASS MEDIA
OF MARC WATTS












JOURNALISM INSTRUCTOR
THE PROFESSOR
Excerpt from “The Artful Safari of a Broadcast Journalist”
MARC’S SPECIAL SKILL. HOW DOES MARC DO IT?
The simple answer is, it takes one to know one. Marc has his own unique perspective. Trust me when I tell you this. There is no one wired like him. Daniel Rodriguez, the retired Army Sergeant and war hero from the famous Battle of Kamdesh, described it best when he said Marc is playing on a different field with a higher intellect, when he’s teaching. Daniel is one of the leading motivational speakers on the circuit and he once took a symposium Marc taught. This former soldier, who is trained to pick up on the details and detect the B.S., basically said Marc put on a master class on how to stand out when speaking.
It comes down to the fact that he’s studied syntax so much, that he knows what words work and which words fail. Of course it helps that he’s done a ton of public speaking himself. So he knows all the power words and phrases to implement into someone’s speech, while getting them to gradually purge puny vocabulary. Broadcast, digital or print—Marc possesses the winning glossary depending on the type of essay the storyteller is trying to write. Most people are happy with common-speak. Marc is not one of those people.
THERE IS NO ONE SIZE FITS ALL
Marc goes forward with undaunted initiative on how to make someone a better communicator. A firm believer that no two people are exactly alike, he detects the strengths of someone’s communicator portfolio and builds from there.
“And all this time I thought I had to have a baritone deep voice,” a client told Marc.
“The octave which you speak, is merely one component to your voice. There’s pacing, pause, energy, sincerity and expression just to name a few that also define your voice,” responded Marc which brought music to his client’s ear.
Much has been written on public speaking, unrealistically conveying to verbal communicators that they can have it all. “Follow these five tips and you’ll master the Ted talk.” Simply not true says Marc. “There are very few five-tool players when it comes to professional communicators. Most of them only have only two or three of the five tools, and waste time trying to acquire the other skills, instead of building upon the two or three solid traits that already exist in their toolbox.”
Excerpt from “The Artful Safari of a Broadcast Journalist,” by Stephen Ihli