“I am a broadcaster who hasn’t always gone exactly by the book. Instead, along the way I’ve chosen to write my own book.”
MARC’D ACADEMY: Marc launched 2016 as the founding partner of a breakthrough media emporium in Los Angeles, incorporated as The Broadcast Media Institute: Marc’d Academy. With a tandem facility based in Las Vegas, this will be a one of a kind media firm that specializes in training broadcast TV, on-air and camera ready professionals on the art of television presentation. Individualized, customized and techno studio training methods will be employed to enable on-air talent to master the craft of TV presentation taking their on-air game to the next level. Both facilities in L.A. and Las Vegas as well as the Marc’d Academy website are under construction. Prior to launching his broadcast training academy Marc worked nearly four years as the Director of On-air Media Talent & Development for the NFL Network, based in Culver City, California. Marc was responsible for recruiting, scouting, auditioning, developing, coaching and branding the on air personalities of the NFL Network. Known in broadcast circles as “The Media Doctor”, “Media Whisperer” and “Talent Guru”, Marc is recognized today as one of the foremost broadcast media trainers in the business. Possessing a keen eye for TV talent, Marc trains, shapes and instructs broadcasters on the art of doing successful television. Prior to arriving at the NFLN, Marc ran the Broadcast Division of Santa Monica, CA based PRO Sports Communications. In that capacity he coached athletes and CEO’s on how to utilize the media to their advantage. That role included media training and improving their public speaking skills. He also instructed athletes how to transition from their playing days into the broadcast booth.
BROADCAST JOURNALIST CAREER: Marc an EMMY Award winning news correspondent knows a thing or two about how to be successful on TV, because at one time he was that himself. In broadcast news circles, many folks remember him as the dapper lead correspondent for CNN during the historic O.J. Simpson murder trial. When breaking news happened in the O.J. Trial, Marc was the first telling it to the whole world. From Simpson’s infamous Bronco chase to the not guilty trial verdict, Marc filed 1700 reports for CNN, on that story alone. Throughout his career he’s been honored with more than 45 journalism, writing and production awards. In addition to CNN, Marc worked as a local TV news anchor/reporter in Seattle, Minneapolis, Houston, Los Angeles and Chicago. He’s filed news reports from nearly every state in America, as well as Canada, Mexico, Europe and Africa. Marc’s experience in front of the camera allows him to speak the same language of those he’s teaching.
MEDIA TALENT AGENT: After leaving CNN, he formed Signature Media Group, a talent agency and speakers bureau. Signature Media Group (SMG) Talk still operates today in Chicago. It’s owned now by one of Marc’s former employees. In all, Marc has mentored, developed and played a significant role in the success of more than 600 broadcast journalists, sports analysts, talking heads and TV personalities. The lessons and experience he gained as an on-air correspondent served Marc well as a media agent. He never told or advised a client to do anything, that he hadn’t once done himself during his own on-air TV career.
TRIPLE CROWN OF MEDIA: The on-camera advice and instruction Marc passed on to the football analysts, hosts and correspondents at the NFL Network, are all skills he once utilized himself on TV. Unlike most media trainers and talent coaches, Marc spends most of his time working to improve one’s oral delivery, messaging and presentation; not hair, clothing and makeup. “The outside, the superficial, is only 30 percent of the complete package,” Marc says. “An attractive look will draw curious viewers in to watch. But the reason they stick around and watch a talent consistently, is because the TV presenter has impressed the viewer with what he said or how she said it. Successful communicating is an art and a science. Those committed to listening to the formula and doing the work can master the discipline.”
Most network TV managers, come from a producing/programming, technical, operational or advertising background, so it was quite impressive for the NFL on-air talent to know that Marc was once one of them. In fact, his friends joke with him that he’s captured the “Triple Crown” of television media. First, 1) on air as a network correspondent, then 2) as head of his own broadcast talent agency and now 3) as the Director of Talent for a major sports network.